Remote selling

Kestrel Home Improvements said the Framepoint sales and quoting app helped the company embrace remote selling, and has kept the order books full since.

Managing director Mark Ramsey said: “We sold 12 jobs over lockdown and 30 jobs immediately afterwards, all using Framepoint. Our order books have been full ever since. It paid for itself with the first job.”

Kestrel HI is based in Kent, with three installation teams. It sells windows, doors and conservatories in PVCU, aluminium and timber, as well as guttering and roofline.

Previously, the company’s reps sold face-to-face, sketching ideas on paper with homeowners and using a well-known industry software system. The team switched to Framepoint because it provided more detail.

“The biggest problem when selling windows is helping customers visualise styles and what the windows will look like in situ, and this solves that problem easily,” Mark said. “When a potential customer makes an enquiry we ask them to provide images of their home and we then ‘make over’ their property live online. It never fails to impress.”

Chris Brunsdon, CEO of Tommy Trinder, which developed the Framepoint app, said: “Many installers shut down completely in lockdown, but with the prospect of further restrictions looming, using tools like Framepoint to keep building your pipeline can boot business when you need it most.”