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Watts Roofing began stocking Freefoam cladding and other products four years ago on the recommendation of now assistant manager Chris McGrath who joined the company from another stockist.

Watts Roofing was set up by Shane Watts in 2010 and sells a wide range of roofing supplies via three branches in Stevenage, Cambridge and Baldock.

Shane says: “Chris has lots of experience in roofline and plastics, so we chose to stock Freefoam following his guidance. He changed our outlook and steered us to where we are today. Freefoam is a leader in the cladding market and their level of service is backed up by price, which in turn is backed up by quality. It really caters to what we need.”

As well as Fortex cladding, Watts Roofing also sells a range of other Freefoam products, including fascia and soffit. The company recently installed Fortex cladding to the front counter of its Stevenage branch, seeing a boast in interest and sales in the product since doing so.

“Colour is important to customers and lots of other reps can’t source the colours that Freefoam can supply,” Chris said. “We have a display in our Stevenage branch that shows off their range of colour options. Grey is popular at the moment, as aluminium seems to be taking off in a big way.

“We have seen an increase in interest from the home improvement market for cladding. The recent lockdown has seen lots of people making changes, building summer houses and ‘pub sheds’. Saying that, I have had a big order from a local council for Freefoam cladding in Rosewood and other councils have shown an interest too.”