Apeer has launched a new TV advert showcasing its composite doors, in a bid to further boost lead generation for its trade partners and retailers.
The ‘More than a door’ advert represents around a £100K investment and runs for eight weeks from September 13 across Channel 4, UTV, Sky Smart Ireland and video-on-demand channels, including ITV Hub and All 4.
Viewers are directed to the Apeer website, where they can find approved stockists.
Running alongside Apeer’s current digital campaigns, the new TV ad targets upper middle-class homeowners – the 35-65 female demographic – who have a keen interest in home improvements, the company said.
“We used Experian credit data to target lifestyles and income brackets,” Apeer’s marketing manager Linda Tomb said. “Past research and feedback has shown that it is still females who hold the sway when it comes to choosing home aesthetics and, therefore, which company and products a household ends up purchasing.”
The ad features multiple doors ’flying’ around the screen, in a style similar to the mobile phones adverts from which it took its inspiration.
“Just like those, we wanted it to be catchy, interesting and really show the USPs of our products: the high quality range of contemporary styles and colours, superior security, and excellent energy efficiency our doors offer,” Linda said.
“We have run the ad on social media for a couple of months and it is working really well for us, so we wanted to also run it on TV. We’ve just increased our digital marketing budgets so both campaigns will run together to boost our lead generation for Apeer trade partners.”
Viewers can expect to see more Apeer adverts on their screens in the coming months, and there will also be other developments for the brand.
“We have big plans for more advertising in 2022, and this includes some exciting new developments for our award-winning Lumi frameless window and door range too,” Linda said.