Press programme
Solidor has launched a press office for installers, to help them to generate press coverage on a more local basis, and to support their other marketing activities.
Local papers – both in print and digital format – are always looking for content, and so with direct access to the PR, brand and marketing consultancy of Solidor Group, customers can get the benefits of editorial coverage directly and within the company’s brand guidelines.
Gareth Busson, head of sales and marketing of Solidor Group, said: “The launch of the press office is another marketing initiative designed to set our customers apart and to help them fulfil further sales of our composite doors. If they already have existing advertising campaigns within their respective local media, then we can maximise the value of this with powerful and incisive PR.”
www.solidor.co.uk