New show exhibitor

Ultraframe will be showcasing and launching its latest roofing products at the FIT Show in September.

Ultraframe will be launching a number of new products that will help installers and builders to create the ‘Grand Designs’ demanded by today’s discerning homeowners, as well as showcasing its recently launched range of contemporary Garden Rooms, the company said.

The products will be on display on a large, prominent stand where the Ultraframe team will be on hand to explain more about the latest additions to their product portfolio.

Ultraframe’s marketing director Alex Hewitt said: “After the restrictions of the last 12 months, we are thrilled to be able to interact with the industry on a face-to-face basis at The FIT Show. While it’s been a challenging time for us all, it has also been a busy period for most of us in the industry, and we have seen new trends emerging as consumers’ needs have changed during the pandemic and beyond.

“We have already provided a fantastic solution to the huge demand for a space in which to work from home with our range of Garden Rooms, which people will be able to see and touch for the first time at the show.

“We will also be launching a number of exciting new roofing systems and innovations which our R&D team have been working hard on over the last year. It’s no exaggeration to say that these systems are groundbreaking innovations that will change the way that installers and builders add space to homes forever, and we’re extremely excited to share them with visitors to our stand.”

Ultraframe will also be showcasing important enhancements to current systems, as well as demonstrating the further bolstering of its marketing support.

Nickie West, FIT Show’s event director, said: “Ultraframe is a brand leader in every sense of the word and we are proud to announce that they will be part of the FIT Show 2021 lineup. The fact that Alex and the team have selected FIT Show as the launchpad for the next generation of Ultraframe products is testament to the power of live events within the wider marketing mix.”

The Garden Rooms will sit within the new Outdoor Living feature, developed to reflect the growing demand for products that enhance homeowner outdoor spaces.