New marketing support package
Hurst Doors has launched a new marketing support package, which follows the company’s re-brand.
As part of the re-vamp, Hurst has unveiled its new Composite Door Collection brochure, which has been designed to appeal to the needs of the homeowner while making the process of choosing the perfect composite door as simple as possible.
Featuring Hurst’s three composite door collections – Classic, Cottage and Contemporary Bohemia – the easy to navigate brochure introduces a string of new developments from Hurst, which include brand new door styles, colours, glass designs, locking systems and hardware.
The brochure features the new 1930s style Composite Crown door, which has been introduced into Hurst’s Classic range, and three new European influenced ‘Select’ door styles – Select Solid, Select Long Rectangle and Select Wishbone – that join Hurst’s Contemporary Bohemia collection.
Six new colours have been introduced into the Premium Colours range: New Candy Red, Peacock Blue, Buttercup Yellow, Putty, Duck Egg and Powder Blue.
A complete glass guide displays all the designs that are available for every door style featured within the brochure.
The new brochure provides information on Hurst’s engineered standard and optional locking systems, including the new AV3 AutoLock and AV3 Heritage Lock from Winkhaus which meet the requirements of Secured by Design and PAS 24. Cylinders are also featured, with the ABS Ultimate 3-Star Cylinder option from Avocet with built-in active cam technology, offering a £1,000 security guarantee.
Hayley Barker, marketing manager at Hurst, said: “We want both customers and homeowners to see the Hurst Door difference and to feel at home with Hurst and this new brochure certainly achieves that. This brochure marks the launch of our rebrand and is the first phase of our new support package. Our customers can expect us to reinforce this with many more exciting resources during the year.”