Marketing that’s out of this world

Stellar, the new aluminium retail and light commercial system from Epwin Window Systems, now has a dedicated website – www.stellaraluminium.co.uk – alongside new printed marketing material.

Gerald Allen, marketing manager at Epwin Window Systems, said: “We know the web is the first place most people look when researching a new product so it was important to have a strong web presence. The Stellar website gives fabricators and installers all the information they need about Stellar’s star quality.”

The Stellar website echoes the design of the other websites in the Epwin Window Systems’ portfolio to tie them together visually.

The website breaks into numerous key sections, all of which will be extended and updated over time. The first is on the products in the Stellar collection, which includes the Fully Flush Casement Window (flush appearance inside and out), the Bay Window, the Bifold Door, the Lift & Slide Patio Door and the Flush Door.

There’s also a section that gives fabricators and installers concise technical information about the Stellar system, including all of its accreditations and the team of leading aluminium industry experts behind it.

The Stellar marketing material suite consists of four items: a retail brochure, a trade brochure, a retail-focused Yale hardware guarantee brochure, and a trade-focused Yale hardware guarantee brochure.

The retail brochure is packed with lifestyle imagery that showcases Stellar’s ability to add style to a space. It highlights Stellar’s retail selling points such as slim slightlines and the sleek flush sash option.

The trade brochure opens by highlighting the advantages the Stellar system offers, including the reverse butt joint that reportedly speeds up fabrication by up to 20%.

The Yale hardware guarantee brochures draw attention to the security benefits Stellar offers homeowners.