Marketing first

Astraseal has become the first fabricator to use Stem, the new integrated email marketing platform for Salestracker from Insight Data.

Stem replaces Astraseal’s existing platform Campaign Monitor and allows the fabricator to design, build and send email campaigns from directly inside Salestracker, using Insight Data’s prospect data for the fenestration and wider construction industries.

“Email marketing is a very powerful tool for us at Astraseal as it allows us to promote new products and product updates, value-added services and promotions directly to both active and potential clients,” Zac Nedimovic, sales and marketing manager at Astraseal, said.

“Stem has transformed our email strategy, as we have much more control to design bespoke campaigns, using a targeted and accurate data list and then capture any enquiries or leads all directly in Salestracker. The design time saved and linked monitoring capability with Salestracker is invaluable, it has produced some impressive results.”