Making the difference

Stellar’s aesthetics have given the aluminium system a competitive edge to capitalise on high-end projects in the domestic sector, according to Philip Cresswell, sales and marketing manager at Heritage Trade Frames, which has been fabricating the system since it launched in 2019. 

Philip said: “Owners of high-end and design-led homes are looking for something distinctive when it comes to window and door replacements. Aluminium has long been the material of choice on such projects but until Stellar, most systems were very me-too. Stellar gives consumers the aesthetic differentiation they are looking for.”

The ability to secure lucrative domestic projects with Stellar is a view shared by one of Heritage Trade Frames’ installer customers, Oswestry Windows and Doors.

Matthew Dunne-Smith, owner, said: “We’ve secured several high-end projects recently thanks to Stellar. When consumers see the unique aesthetics and the modern, contemporary flush styling they are sold. It offers a clear unique selling point that allows us to sell with complete confidence when it comes to securing higher value projects.”

Stellar is said to be the only aluminium system on the market to offer a fully flush casement option. It uses the patented reverse butt joint, which means that no dummy sashes or reverse adaptor profiles are needed.

This creates a glazing area that’s up to 12% larger. It also delivers products that can be genuinely flush on both the inside and outside.

Stellar is a pre-gasketed system that uses patented knock-in beading. This is designed to leave a neat, clean finish on the gasket line as well as making installation quicker and easier. The powder coating uses a marine grade finish as standard.