Lead-generating site

PatioMaster has just launched a new website, with the aim of increasing lead generation for customers.

Carmen Velilla, brand manager of PatioMaster, said: “Our new website builds on everything that worked well from the previous site to deliver a new platform that is more engaging and informative. It is aimed at both trade and end users and its overarching aim is to increase lead generation.”

The new site has been designed to be easy to navigate, including the use of clearly defined calls to action at the end of each page that direct visitors to more information that may aid their decision-making process.

A Door Builder platform allows homeowners to design their own door, and a regular programme of content marketing, including case studies and blogs, will ensure traffic will be consistently driven to the site to boost visitor numbers and lead generation opportunities, the company said.

PatioMaster dealerships have been highlighted throughout the site to make it easier for homeowners to find details of their nearest dealer and get in touch.

The Technical Hub is a dedicated area for trade customers that contains technical and marketing support in the form of wall charts, manuals, bulletins, brochures, renders, installation images and more.

“Quality, service and style are the three factors that define the PatioMaster experience,” Carmen said.


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