Handle on marketing

The Window Outlet has introduced new Purity door handles from Reynaers.

Conceived by Italian designer Leo De Carlo, Purity takes inspiration from his home city of Venice for its innovative and minimalist design.

The hypoallergenic door handle is crafted from a recently developed, highly durable alloy called Pura, and coated using the BIOV (Bioecologic Ion Overlay) coating process. This means that it doesn’t use galvanic chrome like traditional coating methods, and therefore doesn’t create toxic waste, making Purity handles environmentally friendly to produce and 100% recyclable.

Clive Uppington, Window Outlet sales director, said: “Aluminium has boomed in popularity thanks to its ability to balance sleek, elegant looks with world-class performance – and as these stunning new handles from Reynaers prove, that’s not limited to just the core window and door products themselves. With Purity, we’re delighted to be able to offer a premium handle product suitable for use on the most high-end doors.”

The Purity door handle can be found on Reynaers bifolding doors and lift and slide patio doors, manufactured and supplied by The Window Outlet. They are available in a range of colours including Black, White, Gold and even Belgian Chocolate.

The Window Outlet has launched a new 16-page trade brochure, which showcases products from Reynaers, Aluk, Scheuco, and Exlabesa.