Great expectations

Expectations for the Smart Ready stand at FIT were high following a prominent teaser campaign and some bold claims in the lead up to the show.

However, Smart Ready, Sac Hardware and Hug Technology, who collectively promoted Smart Ready certification at FIT, reported a hugely successful show that “exceeded all expectations by a long way”.

Smart Ready’s Giovanni Laporta said: “We knew Smart Ready was right for the industry, but we have been blown away by the response it received at the show. Our Apple store style stand grabbed attention and was like its own show within a show with a constant stream of visitors from 10am on opening day, right up until 4pm on closing day.

“It was great to see so many forward-thinking companies coming to us to find out more and getting excited about the concept. We also had some of the industry’s biggest names in hardware keep coming back to the stand to ask more questions and find out more. Visitors have been blown away by the genuinely game changing concept that is Smart Ready.

“All companies have to do to get Smart Ready is follow some Smart Ready minimum requirements, which put simply is preparing windows and doors for smart anytime. Smart Ready is awarded to new build house builders, architects and designers, manufacturers, installers and hardware products.”

Smart Ready is designed for people who not ready to make any big leap to smart today but want to future proof the home with windows and doors that are ready for smart in the future, and the people who are ready to be smart now.

“We covered this in more detail at our successful Smart Ready talk, ‘the power of being ready’, at the show with special guest Alan Burgess from Smart Ready certified fabricator, Masterframe Windows and member of the Smart Ready industry advisory panel,” Giovanni said. “Lots attended the seminar, and more and more visitors gathered around the edges, drawn in by the stand-out different message we were presenting.”