Geocel has consolidated its sealant, adhesive and filler products and re-launched the range with new packaging designed to make choosing the right product easier for installers.

A new ‘Powered by Dow’ mark will also highlight products that benefit from ‘Dow silicone inside’, which according to Geocel is recognised as a world leading silicone technology.

Best-selling Contractor and Trade Mate products are now available under one distinct Geocel brand, with a new naming convention. With products including Sanitary Silicone, Frame Silicone and Multi-purpose Silicone, product selection is said to have been made easier than ever before.

Product manager, Andrew Cummins said: “We’re excited to bring to market an invigorated range of products that cover a wide range of everyday applications for builders, plumbers, decorators, roofers and joiners.

“Whilst Geocel’s silicone products have always benefited from the superior UV stability, temperature and weather resistance of DOW technology, this hasn’t been obvious before. As choosing a high-quality silicone is crucial to achieving a long-lasting finish, we’ve therefore also made it clearer to installers that Geocel offers the very best, with a Powered by Dow mark.”

Officially launched at this year’s InstallerShow, key products in the range include Sanitary, Frame and Multi-purpose silicone.

Frame Silicone is for external door and window frames including PVC-U, coated aluminium and painted surfaces, and is designed to provide superior protection against weather, combined with excellent adhesion and high movement capability.