In an industry exclusive, Eurocell has teamed up with Renolit UK to launch two new exclusive grey finishes – Silk Grey and Stone Grey – which are only available to Eurocell’s fabricator partners.
The new colours are said to be warm neutral shades that complement almost any style and colour building and feature a TruGrain woodgrain texture.
Greys are still among the most popular choices for window and door projects according to Eurocell’s customer data, with Anthracite Grey and Agate Grey among its best-selling colours for its profiles, trims, boards and cills.
The new exclusive options give Eurocell fabricators a competitive advantage in their markets and provides them with an opportunity to gain margin.
Eurocell is said to have made a significant investment to offer an extensive range of stocked colours and finishes for its PVC-U window and door profiles, which includes a full palette of foiled options. It also has over 30 shades available for special order in industry-leading lead times.
Gary Doxey, commercial manager at Eurocell, commented: “Eurocell has a history of creating and servicing demand with new and exciting colours and we know the popularity of grey foils for windows and doors is as strong as ever, with over three-quarters of all our profile woodgrain sales a shade of grey.
“Silk Grey and Stone Grey are two excellent additions, with a really authentic woodgrain finish, that I’m sure will be really popular with homeowners.
“It’s a testament to our strong partnership with Renolit UK, which has worked with us to provide these exclusive colours, which will be made-to-order for our fabricators only. It’s another initiative in our forward plan to deliver the best support we can to our fabricators to help them grow their businesses.”
Alex Lewis, business manager at Renolit UK, said: “Working closely with Eurocell to bring these two new colours to the market provides a really exciting opportunity for their fabricators to be able to offer even more choice to homeowners.”
He continued: “Our data shows how popular greys are, and the way the market is evolving, we know that more shades of grey will gain real traction so it’s fantastic to be able to launch them with Eurocell.”
