Eurocell has invested nearly £3million into supporting its fabricator partners, a move that is designed to enable them to increase productivity, further expand their businesses and secure their long-term futures.

The investment has included allocations provided to onboarding new fabricators to the network, along with the addition of new machinery, software, and programming for existing fabricators to enable them to diversify their offerings and meet customer demand.

Meanwhile, investments have also been made into upgrades and maintenance for equipment currently being used by fabricators, to maintain and enhance productivity. In addition, logistics, engineering, and inventory support have also been given as part of the investment alongside lead generation and marketing services.

The finance package for fabricators is part of Eurocell’s ‘Grow with us’ philosophy. This takes the form of marketing and showroom support, as well as assistance with specification and technical issues, and access to Eurocell’s supply chain.

The Eurocell fabricator network currently comprises fabricators ranging from small, family-owned businesses focused on supporting trade installers, retail customers, new build developers and commercial specifiers.

The focus of the relationship is on sustained growth, through a customer-centric strategy encompassing innovation, new products and new routes to market.

According to Eurocell, a collaborative and proactive approach to marketing allows both parties to harness new business opportunities, with new builds and garden rooms currently among the most prominent.

Product innovation is reportedly continuing ‘apace’ within Eurocell, enabling fabricators to offer new, high-quality and efficient systems.

Andy McDonnell, managing director at Eurocell, explained: “Our UK-wide network of leading fabricators remains integral. Every action we take is aimed to support their expansion and competitiveness.

“Each fabricator receives technical support from an account engineer to ensure they get the most out of their equipment, while an account manager assists them with strategy and business growth. They also have access to unrivalled technical and specification support – which is extended to any contractors and installers they are working with.

“We also help them by providing new business leads – from commercial, domestic, and new build clients. The aim is always to help them expand their offering through the delivery of high added value solutions for their local customers and to develop opportunities for new business. Through this, they can grow with us by means of a mutually rewarding, long-term collaboration.”