Doorco has implemented an augmented reality visualiser as part of its Gripcore marketing portfolio.

Ben Aspinall, Doorco’s head of technology & marketing, said: “Our door designer has always been a key offering in the portfolio, and you have long been able to showcase a new door design on a property using a static image.

“The Doorco marketing and technology team has taken this a step further by implementing augmented reality. The technology is currently being trialled ahead of release of the next edition of the dedicated Gripcore brochure, with one ‘hero’ door design available now to use.

“Augmented reality (AR) is a system that combines real and virtual worlds, using real time interaction.

In other words, through a mobile phone camera, you can now overlay the property’s existing door with the Doorco door of choice to visualise exactly what that door will look like once it is installed.

“The technology will be activated in the new brochure via a QR code programmed with a Gripcore door design of choice from the collection,” he continued.

“When purchasing a new door, we believe it’s important that you can see how a product will look in a home before making a purchase and in turn, homeowners will be more likely to be satisfied with the new entrance to their home. AR has an extremely positive affect on decision-making by reducing confusion, frustrations, and subsequent returns.

“This is the first sales tool of its kind for our industry and an exciting development. The new tool is being launched to support sales of Gripcore but will soon be rolled out across our wider product portfolio.”

For more information, visit: https://www.door-co.com/gripcore-monza-ii-inox-nice/