Distinct offering

The Consultancy developed Doorco’s new website, which supports the composite door specialist’s new branding, new product launches, and revised market positioning.

The website – www.door-co.com – showcases DoorCo’s entire product range and communicates the company’s distinct offerings for fabricators, installers and homeowners.

The Consultancy focused on the user experience, making sure that visitors can easily access asset libraries, download brochures, and view imagery in studio and real-life settings. The company also updated the bespoke door designer function, which they created for the original DoorCo website, so that it can continue to generate retail leads which can be passed directly on to DoorCo customers.

DoorCo’s IT and marketing manager Ben Aspinall said: “We’ve made some big and bold investments this year in new products and a new brand which better reflects our values and market leading position.

“We knew that, when it came to presenting all of that online to retail as well as trade customers, we could only entrust it to the industry’s leading experts in web development and usability. We’re really pleased with what The Consultancy have delivered for DoorCo. It has massively elevated our online presence and the early engagement and feedback we’ve had from customers has been entirely positive.”