Digital solutions

Synseal Group has launched a new online ordering portal for the Masterdor GRP and engineered timber door ranges as part of a £175,000 investment in digital customer solutions.

Over the past six months the systems company has released a series of new digital platforms to support their customers, including a trade website covering the whole Synseal Group product range, a streamlined customer service platform, and an app for the Masterdor Craftsman range that uses augmented reality to help homeowners design and visualise their perfect door.

The new Masterdor portal allows customers to complete their orders online 24/7 with the ability to design both Benchmark GRP and Craftsman timber doors from scratch, including style, colour, glazing and hardware. This incorporates the whole range of 19 Benchmark and 28 Craftsman styles.

Andy Jones, group sales and marketing director at Synseal Group, said: “Some of our customers make regular orders of the same products so we have designed the portal to be easy to make repeat orders; but for customers who are responding to bespoke orders from homeowners it gives them the flexibility to design online with the customer on hand if they wish, and to visibly see their final product.”

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