Emplas has launched its new website, which details its trade product offer and provides a showcase for digital retail tools and support available to Emplas’s trade customers.

The new site also offers its customers increased lead generation support.To this end, it includes access to EVA, the Emplas portal and 24/7 digital ordering platform, but also its newly created Authorised Installer Network.

“We wanted to develop an externally facing platform that reflected the investment that we’ve made in manufacturing innovation and our infrastructure internally,” John Leary, sales and marketing director at Emplas, said.

“I believe we now have that in a very easy-to-navigate new platform, which also allows us to generate leads for our trade customers, including members of the new Emplas Authorised Installer Network.

“We’re also making all of the plug-in-and-play functionality developed for our site, including dynamic 3D window and door roll-over tools, available, to our customers. In turn, this allows homeowners to develop the design of their windows, including glass and colour options, in real time.It’s about making it easier to do business with us but also to fast-track the development of our customers’ own websites and online presence by making new retail tools available to them.”