Dedicated trade website

The Residence Collection has unveiled a dedicated new website for the trade at that’s been designed as a resource hub for the system that boasts shared profiles, beads and single length ordering.

R2, R7 and R9 all benefit from a dedicated landing platform on the new site showcasing design philosophies, performance, an interactive glazing bead designer, along with a wide range of hardware and ancillaries, including the deep Radlington Cill. There is also a colour selector that presents all of the colour and woodgrain options that are available across The Residence Collection.

There are a range of marketing materials available for download or that can be ordered as part of a pack including brochures, case studies, wallcharts, door drops and a planning and conservation guide for R9. There is also a dedicated page on colour that includes dedicated colour guides by system, including wallcharts, and visitors to the website can also request free sample swatches by system.

Sarah Hitchings, sales and marketing director of The Residence Collection, said: “The existing website for The Residence Collection is visually stunning with the information carefully orchestrated for the consumer and architect. Yet we had a need to create something equally as impressive, but with key messages, content and downloads for the trade.”