Choice on display at customer day

The first in a series of Virtuoso customer experience days brought installers together to view the company’s wide range of composite and PVCU panels; guests saw how doors are made at the 80,000ft2 site at Birtley in County Durham.

Guests also saw the new Virtu-AL composite door, including Andy Farrington from Tamworth-based Bradley Scott Windows, who first had a first glimpse of the Virtu-AL door at the FIT Show.

“I was very impressed with the factory and was assured to see the high standards of manufacturing processes that happen there,” he said.

“The main attraction for me at the event was the Virtu-AL door and I was not disappointed with it at all. It has a distinctive, contemporary style and its really does look and feel just like an aluminium door. I’ve not seen anything else like it and no other manufacturer has anything similar so I know that this door will be a fantastic asset to my business.
“I came away from the day knowing that this door will sell and ultimately differentiate me from my competitors. Within just a week of the event, I had sold five Virtu-AL doors and that was before our showroom door samples arrived.”

Andy continued: “One of my customers is an architect who had originally specified a stylish contemporary entrance door for one of his projects. When he saw the Virtu-AL door, he was so impressed with it that he swapped from his original specification. Architects have notoriously high standards so that was all the proof I needed that I’d made a good decision to invest in this product.”

Tony Craggs, managing director of Virtuoso, said: “This day was absolutely fantastic and we were delighted to welcome existing customers and some who are planning to work with us soon. We are very proud of our factory, which marries good old-fashioned craftsmanship with state-of-the-art automation to deliver an exceptional, unmatched quality. Visitors saw how Virtuoso is leading innovation in the industry and heard all about our commitment to deliver a personal, customer-focused service for everyone.”