Business growth

DNA Home Improvements signed up to the Leads2Trade network in January and has been taking conservatory leads since March.

A five-star independent local Trusted Trader, DNA was established in 2007 and has grown year on year prior to new investment. Shortly after the business received investment, DNA decided to link up with Leads2Trade.

Phil Anderson, a director and one of the new shareholders in the DNA Group, said: “We knew of Leads2Trade’s reputation as a quality lead provider in a marketplace where quality leads can be hard to come by.

“It’s key that all enquiries we get as a business are fully GDPR compliant and that we don’t waste time on customers who are not serious about investing in a home improvement project.

“We see massive growth in the market being driven by a real desire from customers looking to both increase and remodel their living space.

“We believe there are only a very small number of high-quality lead providers and Leads2Trade have a strong reputation within the home improvement lead generation market.”

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