Bringing colours to life

RegaLead has launched new marketing support materials for customers of ColorSpray, its specialist coatings division for the glass and fenestration sectors.

Joint managing director Guy Hubble said: “First introduced in 2008, the ColorSpray paint range – which includes Original, Ceramic and Aqua – has transformed the way in which glass is back painted. But as you’d expect from RegaLead, we do so much more than manufacture and supply the paint systems. We offer extensive marketing support too to ensure that ColorSpray customers have the tools needed to help them achieve glass painting success.

“New for 2017, we’ve launched: sample packs, colour swatches and folders to bring colour to life; personalised brochures with ideas for back painting applications and designs for inspiration; showroom support including stunning product sample displays – one wall mounted and one free standing that can accommodate 19 colours or effects to help homeowners envisage their new kitchen or bathroom; and enhanced our splashback designer software with interactive colour configurator to any RAL colour.

“We all know that a picture can speak a thousand words but this new marketing support goes one step further, and shouts colour.”