HWL Trade Frames customer, Windows Doors ETC, is reportedly 20% ahead of target for 2021 despite only opening for business at the start of the year.

Mike Woodend, managing director of the new Bristol-based trade counter, has attributed the company’s success to continuing high demand for home improvements and increased consumer appetite for high value, premium products.

“As a new business, it’s been very important for us a trade distributor, to choose the correct suppliers to support and grow with,” he said. “HWL has some brilliant products, but it also has the expertise and service to match.

“From the outset, HWL has been great to work with and incredibly helpful at understanding our business. The team is very knowledgeable, we’ve been able to rely on them to make decisions and guide us when needed.”

HWL offers a full range of Residence Collection casements and doors, and is a launch partner for the new Kommerling 70mm flush casement and the new aluminium Sheerline Prestige system from Garnalex.

“We also take advantage of HWL’s customer portal,” Mike said. “You can tell a lot of effort has gone into setting it up, it works very well for us as a trade counter. It’s a very slick experience.”