A modern marketing event

Biesse Group will host a hybrid online/face-to-face event – Inside In Action – in October 2020.

The first event will bring together all the divisions of the Biesse Group, from wood processing to the machining of advanced materials, to glass and stone.

Inspired by Inside Biesse, a long-running popular marketing event, Inside In Action will run from October 5 to 30, and will be a hybrid digital and live event that will exhibit the group’s latest products, software and training, both in-person and online.

During Inside Live, customers will be able to participate in-person at the Biesse Group campus in Pesaro or remotely, exploring the world of Biesse, Intermac and Diamut.

The event will feature over 40 machines, software packages and digital services designed for all manufacturers, large and small.

Customers will be able to book visits and personalised technical demonstrations of machines selected on the basis of their interests; online registrations for the event will open in September.

Protocols to safeguard the health and safety of customers, employees and workspaces will be guaranteed, and any measures needed to ensure a healthy environment will be adopted and strictly enforced during the event, the company said.

On October 15 and 16, Inside Next will present new technology for the machining of wood and advanced materials, while glass and stone processing machinery will be presented live on October 22 and 23.

Meanwhile, Inside Play will present a series of online educational webinars and live demonstrations, which will be accessible accessible on any desktop or mobile device.

Digital content will include demonstrations, and will be available between October 26 and 30, and users will be able to ask questions.

All of the branch offices will be involved in the webinars, which means customers will be able to participate in a language of their choice.

“Inside in Action is set to be a historic, unique and unprecedented event in our industry; an unmissable and truly international occasion which spans all the technologies produced by Biesse, Intermac and Diamut, and involves the group as a whole,” Federico Broccoli, chief commercial and subsidiaries officer, said.

Intermac has also unveiled a rebranding for Movetro, which provides products for the storage and handling of flat glass sheets, including classifiers, shuttle warehouses, automatic loaders, loaders and tilting machines.

Thanks to its partnership with Movetro, Intermac (the glass division of Biesse Group) intends to add to its range of 4.0 ready solutions for the glass industry in the area of digital manufacturing, in a bid to present itself as the ideal partner for the design and creation of fully automatic and integrated turnkey systems and special lines.