50th trade customer of 2018

West Port is celebrating signing up its 50th new trade customer in 2018.

West Port was a commercially focused company but given the continuing rise of high-end glazing, fuelled by aspirational end-users looking for products that boast both stunning aesthetics and outstanding performance, West Port saw an opportunity to make headway in the trade sector.

Managing director Sean Parnaby said: “Consumer tastes have changed drastically over the last 10 to 15 years. Where once homeowners were happy with white PVCU, many are now interested in anything but. We’ve seen the rise of aluminium, then so-called ‘timber alternatives’, as end-users sought out timber aesthetics without the supposed drawbacks.

“But they’re now discovering that those drawbacks no longer exist. Modern timber is the most stylish, sustainable and versatile material on the market and as homeowners have woken up to the many benefits of timber windows and doors, more and more installers are realising that selling them is a fantastic way to increase their margins and help their businesses grow.”