Target Windows, based in Meir Heath, is donating Β£50 to the Douglas Macmillan Hospice every time England hits the back of the net in the World Cup.
By June 24, with Englandβs 2-1 victory against Tunisia and their 6-1 conquest against Panama, the eight goals had already taken the donations to Β£400.
Director Guy Basnett said: βThe Douglas Macmillan Hospice is our chosen charity of the year, so we think this is a great way to show our support to the charity and the England team.β
Target Windows is an official corporate partner of the Dougie Mac and Mr Basnett raised over Β£1,840 in February after spending a day locked in a jail cell as part of the hospiceβs Jail or Bail Challenge. The company raised Β£100 at its open weekend in May, bringing to total raised this year to Β£2,347.
Target Windows is celebrating its 35th anniversary this year and is currently offering 35% off all windows doors and conservatories on selected orders.