What do homeowners really think about sustainability?
Deceuninck has published a white paper highlighting the findings of exclusive consumer research on homeowner attitudes to sustainability.
The ‘Sustainability White Paper’, is available to download at https://www.deceuninck.co.uk/en-gb/sustainability-whitepaper .
It draws on an independent research study by leading consumer research company, YouGov. This explores homeowner attitudes to sustainability in the window and door industry and highlights a number of opportunities to add margin by going green.
Rob McGlennon, MD, Deceuninck, said: “Sustainability, particularly energy efficiency and carbon reduction, has become even more important to homeowners.
“Our research shows that homeowners are prepared to pay a premium for products which they see as being more sustainable or, particularly in the context of rising energy prices, will help them reduce their bills.
“As the market re-sets post-Covid, as an industry we need to be pushing sustainability and the energy efficiency message in the same way as we do colour. It’s a massive opportunity to drive up margin at a time when volume is reduced.”
