Survey reveals growing popularity of smart security

Window and door manufacturers and installers are being encouraged to discuss smart security options with customers, after research commissioned by ERA, in partnership with Neighbourhood Watch, found that internet-connected security solutions are gaining popularity with homeowners.

The study, which garnered more than 18,000 responses, found that 39% of Neighbourhood Watch members are using external security cameras and 30% have video doorbells to serve as visible deterrents against anti-social behaviour, criminal damage and burglaries.

This follows news from the Neighbourhood Watch’s Crime and Community survey which found that 64% of UK residents are worried about their homes being broken into and that over half of respondents believe that crime has increased in their local area.

ERA has been working with Neighbourhood Watch as part of a long-standing seven-year partnership to raise awareness amongst homeowners and share steps that can be taken to secure their homes.

Leaning into smart security options is one of them. With 75% of Neighbourhood Watch members owning one or more smart devices, such technology is not only becoming popular with customers who value convenience, but it is also a great way of ensuring peace of mind when it comes to home security, according to ERA.

John Hayward-Cripps, CEO of Neighbourhood Watch, said:

“The results from the National Crime and Community Survey show that burglary remains a key concern for people in the UK.

“It is interesting to see that homeowners are now also looking at smart home security solutions to support them in protecting their properties and we expect interest in this area to grow, as homeowners become more accustomed to using smart home technology and familiar with its many benefits.”

Sumier Foster-Shah, product and customer support manager at ERA, commented: “With continued concern about local crime, it’s timely for window and door manufacturers to share security advice with customers and recommend certified, smart solutions, given the increase in the popularity of smart technology.

“Smart home security devices, such as our TouchKey solution and our ERA Protect range, along with traditional hardware, can offer homeowners who are concerned about protecting their homes, maximum security and peace of mind.”

ERA Home Security Limited
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