Record-breaking sales period

Clearview Home Improvements recorded its best ever seven-month period, recording £15 million between June and December 2020.

The Preston-based retail installation business tapped into major spikes in demand for contemporary extensions, conservatories, orangeries, windows and doors to hit a 67% increase over the same period in 2019, success that was driven by a proactive sales and marketing campaign and virtual sales appointments, the company said.

The company, which is part of the Conservatory Outlet Group, also saw two members of its sales team enjoy record-breaking figures in 2020, with both registering over £2 million of annual sales.

“It’s without a doubt the most successful period I’ve experienced since joining Clearview in 2011,” Gary Oakes, sales director at Clearview Home Improvements, said.

“Achieving such a sustained period of success, during a time of genuine uncertainty, is testament to the hard work and pragmatism of the entire team. Nobody knew how the market was going to react after the first lockdown was announced, but we were confident in our ability to provide our customers with a first-class service and deliver exceptional value, irrespective of the fact that we couldn’t carry out home visits.

“Our team spotted the change in consumer attitudes to spending more on home improvements during lockdown and were quick to maintain a proactive, multi-channel marketing approach that focused on generating virtual sales appointments with customers from across the region. This really paid off.”

Greg Kane, CEO of Conservatory Outlet Group, said: “The last 12 months have certainly been challenging, but the hard work of everyone from across the business has ensured the Clearview brand has come out the other side stronger than ever. From lead generation, lead appointing and showroom demonstrations, to sales presentations, sales leadership and everything in-between, this has been a magnificent success and I’m incredibly proud of everyone involved.”