Kingfisher swoops on Optima
Yorkshire based Kingfisher Windows has adopted the Optima system as its PVCU product of choice.
Neil Webster, managing director of Kingfisher Windows, said: “The decision to change profile is never easy due to the major investment required for changing processes, retooling and restructuring the whole PVCU manufacturing plant to work the new profile. There has been a direct impact on stock management and storage as existing PVCU commercial contracts had to be completed using the old PVCU systems while new projects have been launched using the new Profile 22 specification
“But with Optima range being launched in April by Profile 22, we quickly recognised that the long term benefits of being able to provide both the conventional casement and tilt and turn PVCU window alongside a new and highly innovative flush casement and tilt and turn option, this will satisfy a growing market demand from the trade and consumer markets, saving us both on material costs and storage demands as the profiles for both designs are interchangeable.”
Kingfisher will be moving into new premises later in the year.
Nick Hibberd, the new sales and marketing manager at Kingfisher, said: “From a marketing perspective we still have a substantial amount of work to do, renewing brochures and company literature, updating all our social and online media, overhauling our showroom, and generally retraining our sales force to present the new features and benefits that the Optima system has to offer.
“But as 2017 is going to be a dramatic period of change for all of the people at Kingfisher Windows, which is what was so appealing for taking up this position in the sales team, what better time is there to make such sweeping changes across the board. For me personally it is an opportunity to put more than 20 years of such ‘change management’ experience to good use.”