With the average lifespan of men living in Barnsley at 4.3% lower than women, and 1.2% lower compared to other men living across the UK, Barnsley FC Community Group, supported by GQA Qualifications, are appealing to businesses to sponsor its FIT Reds initiative.
The scheme targets men aged 35-years plus to attend a nine-week programme and adopt a better understanding of health and fitness issues, helping them improve their life expectancy.
However, the programme, which has been running for over seven years is seeing its funding come to an end, and FIT Reds Veterans have come together to seek support from businesses to allow the programme to continue.
Mick Clayton, COE of GQA, who is a Fits Red veteran and a committee member, said: “Statistics highlight that men are less likely to be conscious of a healthy lifestyle.
“The Fit Reds programme gives men the opportunity each week to attend an informal workshop with a community health trainer, alongside some progressive, physical activities. Every week, individuals gain a better understanding of the effects bad habits can have on their bodies and how to make changes to improve.
“Being largely a more male dominated industry, businesses will almost definitely experience some of the effects not leading a healthy lifestyle can have on its employees. We are keen to find business who would like to financially support the initiative and, in turn, be associated with Barnsley FC Community.”