Global focus

Caldwell has appointed Purplex to take over its global social media, while the marketing company reported a record month for vetted leads.

Purplex will be streamlining and uniting the social media across all three different Caldwell locations: the US, the UK and India. Purplex is also working with Caldwell on a new e-commerce website.

When Caldwell acquired Cotswold Architectural Products, it was so impressed with the work Purplex had been doing for the British supplier of friction stays since 2011 that they chose them to unite their global operations under one uniform brand identity to use on an international scale.

Tim Ferkin, Caldwell’s market development director, said: “We have been hugely impressed with Purplex’s industry knowledge and digital and social media expertise, and handing over our global social media to them is the right move. We know Purplex will get Caldwell’s global message out to the right people and take the company even further forward.”

Purplex had a record month in January for vetted leads for its clients.

Clients saw an 89% year-on-year increase in vetted leads, which is an 11% increase on its previous record month last June, and this helped clients achieve 197% of their overall targets.

Purplex measures vetted completed contact forms on client’s websites and analyses results daily before reporting back to them on genuine leads.

Adi Day, Purplex’s digital director, said: “Where some marketing agencies will report on goal competitions, such as brochure downloads to page visits, we focus on genuine vetted leads.

“Our consultative approach working with clients’ marketing channels, combined with our in-depth industry knowledge from managing almost 170 clients in the industry, means we can generate the best results.”

Andrew said: “While the market is buoyant, companies still need to be in a position to capitalise, and now is clearly not the time to turn off the marketing tap.”