Free social media guide

FIT Show exhibitors and visitors can get social with a free guide from Balls2 Marketing.

Client strategy director Sarah Ball is a social media expert for the glazing industry and her talks were the best attended single seminars at both the FIT Show 2014 and 2016.

This year, Sarah was chosen to present to more than 120 industry peers at the FIT Show Exhibitor Day at the NEC in February, showing them how to make their stand a destination for visitors, using social media.

“Exhibiting at FIT Show is a big investment for a business,” Sarah said. “So, it’s important to make sure that companies make the most of their time. Using social media effectively can help deliver better results from the whole show.”

At the Exhibitor Day, Sarah explained that regular posting to let visitors know exactly where you are, what’s going on at your stand, what they can expect from you and why they should visit you is a good start. It’s a good way to grow your social following and attract companies that you want to do business with.

“For visitors to the show, checking out #FITShow2017 will give them the chance to plan their time wisely and discover exciting new products, talks and demonstrations,” Sarah said.

“The success of the #MrMrsFIT campaign shows that people are really embracing social media this year, and it’s not too late to get involved.”

Everyone at the Exhibitor Day was given a free social media guide, and it’s still available from Balls2 Marketing. To request a free copy, email and get social at FIT Show.