Fire windows firm launched
A company manufacturing and installing aluminium fire-rated windows, doors and curtain walling has been launched in the West Midlands.
Based in Aston, Birmingham, the business is part of Performance Windows Fabrications (PWF), under the umbrella of Six-Twenty Group.
Alex Sutherland, managing director of PWF, said: “The launch of the new brand was an obvious next step. Over the past 12 months we have seen a huge increase in the amount fire rated orders we are getting. We now want to take that specialism forward to eventually become a stand-alone niche supplier.
“We pride ourselves on being experts in the fire rated sector and, through an ongoing programme of training, we will strive to remain at the forefront of changes in legislation and advances in technology. Each and every employee under Fire Windows Direct will undergo an intensive fire training programme at Reynaers’ HQ in Belgium.”
Expecting “fairly rapid growth”, the company will work with Reynaers Aluminium as certified Fire Safe Partners to deliver its full suite of fire rated products.
“We are targeting architects, fabricators, installers, main contractors, and end users – there is no-one in the sector that we couldn’t sell to,” Alex said. “There are many routes to market that we can explore.”