Eurocell begins 50th anniversary fundraising

Eurocell has launched a year of celebrations for its 50th anniversary with a special initiative to donate £50 for every team member that turns 50 to its charity partner Maggie’s. It will be the first in a series of fundraising activities for Maggie’s throughout 2024.

With 52 people from across the business celebrating their 50th, it means £2,600 will be donated from this alone, with proceeds being handed over at one of Maggie’s bases in Wirral.

Maggie’s has more than 26 centres in the UK that support those living with cancer and their families. It was set-up by writer, gardener and designer Maggie Keswick Jencks, who was diagnosed with breast cancer when she was 47. At 52, her cancer returned and following diagnosis, Maggie and her husband Charles discussed the need for somewhere people can go for support outside of hospitals. The first Maggie’s centre opened in 1996.

Heidi Clarke, accounts clerk at Eurocell, commented: “Reaching 50 years in business is remarkable, and turning 50 myself was a bit of a shock – I can hardly believe it! However, being part of Eurocell’s initiative to donate to Maggie’s charity is an incredibly proud moment for me. Knowing that Maggie’s has a unit in our local hospital, Clatterbridge Wirral, adds a poignant layer of significance to this initiative.

“This fundraising is personal; cancer has touched my family. Maggie’s support is vital, and without fundraising efforts, it wouldn’t be possible. Having Maggie’s to turn to during difficult times is invaluable.”

People director, Cat Hambleton-Gray, said: “This year is special for all the people behind Eurocell, from our installers, to our product-development team, to our recycling department, everyone is keen to mark 50 years and get involved with fundraising activities and celebrations.”

Today, Eurocell has grown to a nationwide network of more than 200 branches and employs more than 2,000 people, with its HQ in Alfreton, Derbyshire. In 2024, each team will be challenged to raise at least £50 for charity, meaning more than £10,500 will be raised for Maggie’s.

There will even be a Eurocell five-a-side football tournament in June, with 11 teams competing and a minimum target of £500 each.