Consumer voice

With 30 years’ experience as a police detective, and 16 years fronting the BBC’s crime prevention show Crimewatch, Jacqui Hames has joined ERA as a commentator on home security issues.

Through her monthly blog, Jacqui talks about topical home security issues and how consumers can combat home-related crime, strengthening ERA’s voice among consumer audiences.

n 2016, ERA became the primary sponsor of the Neighbourhood Watch and with the recent launch of ERA’s Total Security Guarantee, ERA has developed its product range and supporting brand awareness – factors designed to support retailers selling doors and windows featuring ERA hardware.

Will Butler, ERA marketing and innovation director, said: “Jacqui has been at the coal face of crime prevention for 30 years and in that time has witnessed more home-related crimes than we could ever imagine. As a manufacturer of home security hardware, which today includes electronic security and alarms, we have an obligation to really understand how crime is evolving and also enable retailers to position ERA hardware with confidence.

“We’re doing this in a variety of ways which is seeing real cut through in terms of our brand profile among security conscious homeowners – Jacqui’s voice only adds to the weight of our message.”

ERA Home Security Limited
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