On 16 May 2026, Sioned Yates of Access Marketing is going to jail and she’s calling on the fenestration industry to help secure her release.
Sioned will be taking part in the Charity Jailbreak event at the historic Shepton Mallet Prison, the world’s oldest working jail and former home of the notorious Kray twins. All to raise vital funds for Reminiscence Learning.
This isn’t your typical fundraiser. Sioned will experience life ‘behind bars,’ including an immersive escape room challenge and the full prisoner experience, complete with the unmistakable orange jumpsuit. But while the setting may be dramatic, the cause is deeply important.
To earn her freedom, Sioned must raise £250 in ‘bail’ and she is urging colleagues, clients and partners across the fenestration industry to step up and support.
“I’m urging the fenestration industry to get behind this and help raise my bail,” said Sioned. “This challenge is about more than just getting out of jail. It’s about supporting people living with dementia and the families who need it most. Let’s show what an incredible industry we are when we come together.”
Every pound raised will go directly to Reminiscence Learning, helping fund essential dementia care, education, and support services. Their work makes a real difference to the lives of individuals and families affected by dementia.
