The Harborne Sash Window Company, led by owner Mark Jephcott, is among the first retailers to wire Tommy Trinder’s new Bring it to Life feature into its sales process.

Harborne Sash is a Birmingham-based installer that is said to have built its reputation around considered design, careful product selection and helping homeowners choose windows and doors that are sympathetic to the character of their property.

With Mark’s background in design and space planning, visual detail has always been central to the firm’s approach. Tommy Trinder’s Bring it to Life function takes that philosophy one step further, transforming standard property mock-ups into visuals that are indistinguishable from real photographs, in a single click.

“For us, the design conversation is everything,” said Mark. “Customers need to feel confident that the windows or doors they choose will genuinely suit their home. Bring it to Life helps them see that instantly. It turns a proposal into something they can properly imagine living with.”

Built into Tommy Trinder’s Visualiser, the AI driven Bring it to life feature adds realistic reflections, interior depth, lighting, shadows and environmental blending, to render a ‘try before you buy’ image that looks true-to-life.

Chris Brunsdon, CEO of Tommy Trinder, said:

“Harborne Sash is exactly the kind of installer this was technology was built for – a business that cares about design integrity, detail and building customer confidence. By removing visual guesswork, Bring it to Life gives design-led installers like Harborne a powerful way to present premium choices more clearly and help homeowners to make bold decisions with confidence.”