Coinciding with an upcoming 60th anniversary in 2026, Anglian has launched a new TV advertising campaign as part of a new brand platform and multi-channel campaign under the slogan ‘The Nation’s Favourite’.

The new television advert will air regionally in the Anglia and Meridian areas, alongside a broader national rollout across social media, display advertising, video-on-demand, radio, and digital platforms.

The creative for ‘The Nation’s Favourite’ focuses on real homes, installers, and customers.

Rachael Munby, chief marketing officer at Anglian Home Improvements, said:

“The Nation’s Favourite marks a pivotal moment for Anglian, not just as a celebration of our heritage but as a signal of our ongoing commitment to homeowners nationwide.

“In an uncertain market where homeowners increasingly prioritise reliability over novelty or the cheapest deal, the new campaign reflects an earned reality rather than making a fresh marketing claim. ‘The Nation’s Favourite’ is grounded in the genuine heritage of improving British homes for over six decades. As such, the messaging underscores that trust and longevity are earned through consistent craft, dedicated service, and doing things properly in real homes.”

Rachael continued: “We understand that people want to feel absolutely confident that they have made the right choice for their biggest investment – their home. They are looking for long-term reassurance, robust quality, and a company they know will not let them down. This campaign gives a voice to that quiet confidence people are seeking and provides that all important emotional reassurance to homeowners. Trust, heritage and consistency are more important than ever, and that’s exactly what Anglian stands for.”

The TV campaign will run across the spring period, with the results informing Anglian’s long-term media investment strategy.