Neil Dattani is the new Midlands area sales manager for AluK, joining the aluminium systems company’s reinvigorated sales team under the leadership of sales director, Kevin Bonnar.

Neil said: “For me, AluK remains one of the powerhouse businesses in the aluminium trade sector and I’m really excited to be joining the team – especially at a point when there’s so much happening in terms of new product launches, new customer-focused service initiatives and big investments in promoting what is already such a strong brand.”

Neil adds that he will be working closely with all of AluK’s existing customers in the Midlands to identify new ways that AluK can support their business objectives and help them make the most of their partnerships with AluK.

He explained: “I’ve been in the window and door industry for around 18 years. During that time, I’ve worked for a mix of customers and suppliers and owned my own business, so I know from personal experience what fabricators go through and really understand what they value and want most from their systems company – especially when market conditions are tough. I’ll be working hard to make sure AluK delivers for existing customers on the things that matter – and that new opportunities come our way as a result.”