All for ali

Senior Architectural Systems has welcomed more trade customers on board, as more homeowners choose aluminium products.

Such is the growing demand in the domestic sector that Senior has secured 74 new business accounts since the launch of its Ali range in 2018, and many of these include fabricators and installers that had moved away from the aluminium industry or had previously never worked with aluminium windows and doors before.

One such new trade customer is GRM Windows in South Wales, an experienced PVCU window and door fabrication and installation company which started out working with aluminium and is now returning to its roots by adding Senior’s range of aluminium fenestration systems to its service offering.

Managing director Richard Gambling said: “There is still a huge demand for PVCU systems but over recent years, there has been a real surge in popularity for aluminium doors and windows. We knew that to be able to take full advantage of this opportunity we needed to align ourselves with a supplier that could offer the highest levels of customer service and fantastic range of products.

“Senior’s aluminium systems offer exactly what both we and our customers need and we are thrilled to be working with Senior to develop this part of our business.”

As well as an extensive product range, trade customers can also take advantage of other benefits available to registered account holders, including technical advice, PR and marketing support, and access to exclusive sales resources such as Senior’s new Signature colour swatch book and LogiKal Lite programme.