Why homeowners love bespoke
FH Brundle supplies handrail and balustrade systems, and has been serving the trade for over 130 years. Group marketing manager Paul Smith explains how the long-standing family firm is helping customers capitalise on the popularity of bespoke products designed and created from parts.
In everything from furniture to fashion, beauty to home improvement, ‘bespoke’ has become one of the biggest buzzwords.
Whatever the product, end users are now more demanding than ever, and many are turning away from ‘off-the-shelf’ to seek products that offer something more unique, and our sector is no exception.
Not all that long ago, the situation was very different. Glass and glazing was dominated by standard PVCU casement windows, for example.
But over the last 20 years, an explosion of stylish, high-end home improvement products, available in a vast array of colours and configurations, has changed all of that.
Fuelled by the huge popularity of aspirational Grand Designs-style TV shows, there’s been soaring demand for more unique, versatile and visually appealing products, that homeowners can tailor to the exact look and feel of their properties.
Offering something completely bespoke – products that are genuinely one-of-a-kind – is obviously an extremely tall order.
But products that homeowners can extensively customise to fit with their particular home improvement vision are the next best thing.
Even offering that might sound like a huge amount of effort, but it doesn’t have to be complex, expensive and time consuming.
The first product to really benefit from the high-end home improvement boom of the 2000s and 2010s was the bifold. Then it was arguably the sliding door, and we’re not alone in thinking that balustrades are the next in line.
At FH Brundle, for example, we’ve watched interest in glass balustrade and handrail products soar in recent years.
Homeowners love glass balustrades because they’re stylish, they’re functional, and can make a real statement. They also come with huge opportunities for customisation. It’s to help installers capitalise on their growing popularity that we created our Liveconfigurator.
Liveconfigurator is a user-friendly online platform that lets you quickly and easily design a balustrade to your (and your customer’s) specifications.
And best of all, within minutes of completing your design, we send you a full set of CAD drawings free and a detailed quotation. Saving you hours of drawing time and ensuring you avoid costly mistakes, it makes designing bespoke balustrades a breeze.
You can choose everything from the post centres, stand-off adaptors and spigots to the glass, and an extensive array of other parts in different styles. The system automatically configures the design to the dimensions you input, and supports layouts that will suit the most common applications.
Then, once you’re finished, it presents you with detailed and accurate technical drawings completely free of charge. It will also produce you a quote in minutes.
All in all, it’s an incredibly powerful tool for helping you capitalise on both booming interest in balustrades, and the ever-growing popularity of more bespoke products.