Hurst says that it stands prepared to navigate a competitive and evolving market with a bold and proactive strategy. Mark Atkinson, sales director, shares how the company is setting new standards to support customer success in the year ahead.

2024 presented significant challenges, yet according to Hurst it has emerged stronger, thanks to a strategic focus on resilience and adaptability. While the economic landscape tested many businesses, Hurst’s ability to maintain steady order levels highlights its commitment to delivering value and trust in every interaction.

“Our strategy for 2025 is not just about reacting to market conditions,” explains Mark Atkinson, sales director. “It’s about actively leading with innovation, supporting our customers, and reinforcing our reputation for quality. We’re not just surviving; we’re setting the stage for long-term growth and success.”

Strategic product development

Staying ahead of market trends is said to be at the core of Hurst’s approach. The past year saw significant investments, including a £200,000 upgrade to the company’s paint shop and the launch of new composite door styles and glass ranges.

Looking forward, Hurst has plans to introduce innovative developments that cater to niche customer demands, whether it’s enhanced security, a range of new door styles or expanded colour options.

“We’re not just launching products; we’re delivering solutions that help our customers stay competitive and secure new business,” says Mark. “Our proactive approach ensures we’re meeting customer needs today while anticipating tomorrow’s challenges.”

Mark adds that these new offerings reflect Hurst’s dedication to anticipating future legislation and evolving customer preferences. By proactively addressing these trends, he says, Hurst is delivering value and setting a benchmark for the industry.

Hurst is said to be equally committed to enhancing its customer experience. Investments in team development and additional resources have strengthened customer support, while the Hurst Live platform equips customers with tools to streamline their processes.

This 24/7 service offers real-time updates, instant quoting, and efficient order management – enabling customers to maintain control and efficiency.

“We’re dedicated to making our customers’ lives easier by providing them with the tools and support they need to thrive,” adds Mark.

Hurst’s marketing support package – integrating print, video, and digital tools – is designed to help customers showcase their offerings effectively and grow their businesses.

Reinforcing quality and trust

With a dedicated department ensuring rigorous quality control and full accreditation, Hurst says that it is continuing to set the bar high for reliability and trust.

“Quality isn’t just a department for us – it’s a mindset. It’s why customers choose Hurst and stay with us,” says Mark.

By emphasising quality at every stage of the process, continues Mark, Hurst reinforces its reputation as a trusted partner – a commitment that ensures customers can depend on Hurst to deliver products and services that meet the highest standards.

Leading the way in 2025

As Hurst looks ahead, its focus remains clear: investing, developing, and leading. By delivering innovative solutions, enhancing the customer journey, and maintaining the highest quality, Hurst is said to be poised to help its customers achieve success in 2025 and beyond.

“We’re not cutting corners or playing it safe,” concludes Mark. “We’re investing in the future, ensuring that Hurst and our customers stay at the forefront of the industry.

“By partnering with the right suppliers, we can make a success out of 2025.”