The perfect FIT for Selecta!

Selecta Systems went to FIT Show 2025 equipped with groundbreaking new additions to the Connect customer portal and two new sections to the Advance 70 window and door system. Sales director, Andy Green, and marketing manager, Mark Walker, explain in more detail.

“The FIT Show provided Selecta with the ideal platform to connect with a large, dedicated audience and demonstrate how Selecta and our range of products and services can help fabricators and installers businesses grow,” says Andy Green, sales director, Selecta Systems.

“Over the course of the three days, we had a good number of fabricators visit our stand, specifically to look at changing from their existing PVC-U systems company. The numbers and quality of these potential customers were extremely good and certainly justified our presence. It was also great to be visited by a large number of our valued and existing customers.

“Our new Advance 70 flush sash window and flush door were well received by visitors to the stand,” continues Andy. “Feedback from existing and potential customers was excellent, with the two new sections sitting seamlessly within the existing Advance 70 suite of profiles. We’re confident that the new additions to our window and door range will not only enable fabricators and installers to grow their portfolios, but also increase their sales opportunities.

“Alongside the two new products and the Advance 70 System we also demonstrated the versatility of our window and door systems,” says Andy. “This included our upgraded MasterSlide patio door system and the innovative Vantage 70 System with our patented quick-fit compression interior trim for modular buildings, caravans and garden rooms. Both systems were well received as fabricators and installers looked at product alternatives, diversifying and adding to their range of window and door solutions.”

Also featuring on the stand at FIT Show were the latest developments to Connect, Selecta’s 24/7 customer support portal. In particular, a demo of the significantly upgraded Window & Door Designer was on show. According to Mark Walker, Selecta’s marketing manager, it will be a real game changer for fabricators and installers and also a systems company first:

“Over the last few years, we have been working closely with The Consultancy of the BM Group, in developing an all-in-one fully integrated lead generation, sales management and fabrication software solution,” says Mark.

“The initial idea was to connect the window and door designer to a complete sales management and CRM system, allowing full control of quoting and pricing straight from the window and door designer. This has been achieved and gives users complete control over managing the initial enquiry and all the way through quoting and order acceptance

“What we have also done is take the whole process to the next level and connect sales with fabrication. Further developments have seen the system able to then create works orders, cutting sheets, glass orders etc. providing the fabricator with a software solution that connects and follows the initial lead all the way through to the fully fabricated window or door.

“Selecta Systems will be the UK’s first fully cloud-based profile company that’s able to instantly onboard any customer utilising the Touch cloud-based technology for both software and master catalogue profile datasets,” adds Mark. “This provides an integrated, all-in-one lead generation, sales management and fabrication software set-up that will streamline the whole sales and fabrication process.

“Taking it a step further, fabricators will be able to onboard their own customers, offering their own branded versions of the window and door designer. It’s a complete game changer in how leads, sales and the fabrication of windows and doors are currently processed, as we demonstrated at the FIT Show. Over the next couple of months, we plan to carry out the final developments and launch to our customer base and new fabricators that join Selecta.”

Andy concludes: “We see the launch of the comprehensive lead generation, sales and fabrication management package combined with our current and new product innovations as being key to building an effective and long-standing partnership with our customers. These developments and investments demonstrate our commitment to our existing and potential customers and also to the industry as a whole.

“FIT Show 2025 was certainly the perfect ‘fit’ for Selecta,” he adds, “which is why we have already booked up for FIT Show 2027.”