Andy Ball, managing director at Balls2 Marketing, talks about why Google My Business is such an important tool for SMEs.
One positive thing that’s come out of this year is the nation’s attitude to supporting local businesses.
According to research by YouGov, on behalf of Google, 88% of Brits feel a more positive connection to their local area since lockdown. While that figure is high, I can’t say I am surprised: it’s been great to see our local deli so busy with socially distanced collections and how local Derby businesses have adapted their operations in order to stick to the rules, but keep selling.
As ever, Google spotted this trend early and has jumped at the opportunity to take advantage of it with its Google Dear Local TV advertising series to encourage us all to leave Google reviews for the local businesses we love.
By roping in British favourites – boxing heavyweight Anthony Joshua and star of the small screen Sheridan Smith – to show us businesses they love and support in their local areas, Google is tugging on our heartstrings, making us feel that the best way to support local is to leave them a review on Google.
This is great for SMEs in the glazing industry. Not only is it fantastic for prospective customers to see positive five-star reviews when they search for you on Google, but better ratings also contribute to SEO, bringing you up higher on local searches.
As with lots of Google tools, set-up is free and easy to do. All you need to do is claim your page via business.google.com and fill in helpful info, such as your services, opening hours and photos. Posting regular updates will help to keep your page fresh and make sure you ask your customers to leave you a review via social or in person.
Christmas is the perfect time to make these changes so that you’re ready for the reviews to start rolling in for the new year.