With the continued growth in aluminium products across the domestic, self-build and commercial markets, it makes good sense to partner with an experienced, longstanding aluminium fabricator. This is the view of Steve Cross, director of Mercury Specialist Frames, who explains why the company’s aluminium product range continues to deliver for its customers.

In recent years, the aluminium market has seen exponential growth in value terms. What was once the default material of choice in the commercial market has now translated across the self-build and domestic sectors as the market experiences a general shift to higher-end products.

As a result of the pandemic and more time spent at home, the consumer is well-versed in what replacement products they want in their homes.

When it comes to aesthetics, aluminium has always offered slim sightlines and a multitude of colour options that make it attractive for both domestic and commercial applications where aesthetics are key. This is particularly true when it comes to the growth in the bi-fold and sliding door sector, where only aluminium can give the high-end finish with large glass expanses that today’s consumers now seek.

Don’t discount the improvement in thermal efficiency either. Today’s aluminium products are more than a match for their PVC-U equivalents and with the latest changes to Part L, thermal efficiency is now a given in order to comply.

Given the buoyancy of the sector, it’s hardly surprising that more installers and building contractors are adding aluminium products to their portfolios and highlighting the fact they supply them. And as with any growth sector, more companies are diversifying into aluminium manufacture to gain market share. It is therefore important that you choose your aluminium fabrication partner with care.

While the aluminium market may be growing, there’s no doubt that it’s still a premium product, especially when it comes to the domestic sector. Likewise, if you are looking to enter or are working in the commercial arena, you need to ensure you have an expert fabricating partner who can work with you throughout the tender, manufacture, supply and support processes.

At Mercury we have the products, support and industry know how to allow you to offer aluminium products with confidence.

Our comprehensive range of aluminium products are suitable for both domestic and commercial applications. Working closely with leading industry supply partners, we manufacture a full range of aluminium products which includes windows, bi-folding doors, sliding doors, designer doors, commercial doors, shopfronts, curtain walling and aluminium lantern lights and rooflights.

All products have the sleek aesthetics for which aluminium products are renowned and offer industry leading performance.

As well as the products, you want a supplier who’s continually evolving their offer so it meets market needs. For example, we recently introduced the Cortizo 4700 aluminium patio door with an introductory price of just £500 per pane. As the sales figures proved, it was the product our customers wanted at a competitive industry price.

At the same time, it’s important to value stability and resilience. Mercury was founded in 2002 and we’re celebrating our 20^th anniversary this year. It’s a reassuring track record that I know our customers appreciate.

We’re in the middle of a four-year plan for growth which has included the opening of our second dedicated manufacturing centre in Gloucestershire. I’m laser-focused on achieving that while continuing to maintain the customer service levels, turnaround times and quality that we’ve built our name on.

Whether you operate in the domestic, self-build or commercial sectors, if you are looking to take advantage of the growing aluminium market, we suggest you take a closer look at Mercury.