Bethaney Swann, head of marketing and customer services at Distinction, highlights the advantages of the Grandeur Collection of 70mm composite doors.

Consumer tastes are evolving at speed. Platforms such as Instagram and Pinterest have reshaped how homeowners discover products, compare styles, and build confidence in their renovation choices.

According to the Home Improvement Research Institute, one in three homeowners spent more than 25% extra on home improvement purchases in 2025 because of content they saw on social media.

The institute also reports that Millennials and Gen Z now feel more empowered to take on projects thanks to online communities, often trusting the opinions of peers over traditional advertising. A single post can spark the thought: I want that, but bigger and better.

Our solution: Bigger and better
The 70mm door is not new to the industry. Distinction Doors has offered a 70mm option for years under the simple name 70mm Collection. Yet as customers increasingly approached us, saying they were being inundated with requests for larger, more luxurious and more premium doors, we realised something important. The product existed, but the story did not. We were not giving this collection the platform it deserved.

This shift in homeowner demand created the perfect moment to reintroduce the range with a name that reflects its true status. The Grandeur Collection brings together the strength of a 70mm slab with more glass options, more styles and more colours to meet the appetite for premium design.

It is another example of Distinction Doors being ahead of the curve. We have had this product for a while. Social media has a way of bringing something established back into the spotlight and making it feel new again.

Innovation is not always about creating something from scratch. Sometimes it is about recognising when the market has finally caught up. We had already done the testing. We were prepared for something we did not yet know we needed to be prepared for.

Is security becoming a symbol of luxury?
Security has become a lifestyle talking point. Social media is full of light-hearted stories captured on doorbell cameras, but behind the humour is a clear truth.

Homeowners want to protect what they have worked hard for. With the rise of smart surveillance, 24-hour monitoring and app based control, security is now part of the modern home aesthetic.
Strength plays a major role in that. The Grandeur Collection is 50% thicker than our 44mm door, which is already highly secure and accredited by Secured by Design. For many homeowners, that added solidity offers reassurance.

Bek Duckmanton, a recent customer, shared her experience. “We have recently had a baby, so security became a huge priority. I had seen the 70mm door on social media and knew it was the right choice for us. I sleep better knowing we have it. It looks great too. People always comment on it when they visit. It is not as big or intimidating as it sounds. It is just a normal door that feels safe and looks very Insta-worthy.”

Premium design without the premium price tag
A common misconception is that the most luxurious door on the market must come with a luxury price. The Grandeur Collection challenges that idea. It is available in three tiers, offering budget, mid range and premium options so that homeowners can choose a door that suits their style and their spend.

Fabricators benefit too. The collection is a strong margin driver that increases average order value without pricing customers out. It is also 35% more thermally efficient than a standard door, helping homeowners reduce energy costs by keeping more warmth inside the home.

A leading product in a crowded market
The market has become saturated with lookalike products. Many claim to be premium but lack the testing, substance and long term performance that true quality demands. This has created confusion for homeowners and made it harder for fabricators to differentiate.

The Grandeur Collection cuts through that noise. It offers a genuine step into the premium category, backed by proven engineering, robust testing and the design flexibility homeowners expect.

It gives fabricators a confident route into the premium market. It helps them increase margins, stand out in competitive quotes and offer homeowners a door that feels as good as it looks.

Our Grandeur Collection comes with 50mm triple-glazed laminated glass in 6 signature Distinction styles: Kara Zinc, Kara Brass, Aspen, Edwardian, Monza, Chatsworth and Wentworth.