Your key to sales growth
The Genesis VS (vertical slider), with its traditional timber jointing methods to every joint, was launched at the first FIT show in 2013 by the team at Bison.
The company said the Genesis VS represented a huge investment for a small company at the time but the FIT show was the perfect place for Bison to showcase its new concept.
The success of the Genesis VS over the last five years has given birth to the growing ‘Genesis Collection’, which now includes the New Genesis Flush Sash and Patio 24.
The Genesis Collection’s marketing message – “It’s the attention to detail that makes the difference” – highlights the need for quality products in today’s marketplace, according to Mark Tetley, director at Bison Frames, who explains the benefits of the company’s value-added products.
The vertical slider, flush casement, bifold door and the new generation of sliding patios have become an essential part of most installers’ portfolios, attracting attention from the heritage and replacement markets but in more recent times has seen a larger uptake in new build developments and self-build projects.
Across the UK, homeowners and developers who would previously have installed standard PVCU windows and doors, are now looking for something special to enhance their properties, maintain period charm, or give them a contemporary twist – and our Genesis Collection gives them just that.
The industry is changing, with the realisation that quality and attention to detail is now the way forward. The authenticity of PVCU products has improved in leaps and bounds in recent years and our Genesis Vertical Slider, which was developed exclusively by Bison Frames, is the pinnacle of that authenticity and innovation.
Bison’s Genesis Vertical Slider is a PVCU window that is, and has already been, accepted for use in Grade 2 listed buildings and conservation zones. It lets homeowners enjoy elegant heritage aesthetics and the low maintenance, energy efficient benefits of PVCU.
The Genesis VS is also available with PAS24 approved security and is Document Q compliant.
The attention to detail is what sets the window apart: the Genesis VS incorporates traditional timber jointing methods to every joint rather than the usual PVCU welds; and complemented by run-through sash horns and a deep bottom sash rail as standard, Genesis is a stunning piece of engineering and a product that adds tremendous value to any portfolio.
The latest addition to the collection is the New Genesis Flush Sash window, another opportunity to sell the Genesis difference and one that is proving to be popular since its recent launch. The Genesis Flush Sash is packed with authentic features and exquisite detailing ensuring the window is in keeping with all property types and ticks the boxes for most conservation area officers.
The features include a mechanically jointed construction to both outer frame and sash, a beautifully symmetrical design, a 28mm Georgian astragal bar option, complemented by our specially selected range of traditional and contemporary ironmongery.
While the window’s aesthetics may reflect the 19th century, the technological innovations are certainly from the 21st century. With 28mm double glazed units as standard and a 40mm tripled glazed option, the window can achieve an A+ thermal efficiency rating and offers superb weather performance and noise reduction. It has a unique night vent facility to provide discreet ventilation. Multipoint locking comes as standard and is also available in PAS24 approved and Document Q compliant versions.
As part of the Genesis Collection, the new Genesis Flush Sash will do for the flush casement market what the Genesis Vertical Slider is still doing for the VS market. It will raise the bar in terms of design quality and innovation.
Quality and attention to detail is the cornerstone of everything that we do at Bison and we continually invest in our business to make sure that we deliver. In 2016 we became one of a few fabricators to invest in the ground-breaking Graf Synergy SL4FF EVO welder. The Graf welder delivers amazing results with welds that look seamless and eliminates the need for corner cleaning and unsightly penning in of the corner welds with touch-up pens.
The Genesis Collection continues to grow and now consists of the Vertical Slider and Flush Sash window both available with fully mechanical joints or Graf seamless welds. The Collection also includes our Graf seamless welded products, Patio 24, bifold doors and the storm-proof casement window, residential door and French door suite.
In a world of ‘me-too’ products, genuinely innovative products such those in the Genesis Collection offer a fantastic opportunity to sell something new. And with a compelling marketing support package and plans for further new products being introduced to the collection in 2018, the Genesis Collection from Bison adds a unique dimension to any installer’s portfolio.