Lauren Edwards, digital marketing specialist at the Glazerite UK Group, explains how leveraging digital marketing can help you stand out from the crowd.
With recent headlines about the progress of AI, there’s no escaping the fact we’re living in a fully digital world. When it comes to digital marketing, the key is to harness its power and benefit from its upsides.
Digital marketing means we can get closer to customers than ever before. We can chat and respond in real-time (or use chatbots to help) and react to current events with offers and content that resonate with homeowners at the right time.
The dynamic nature of digital marketing helps businesses of every size get in front of a wide audience and increase brand awareness so that they are front of mind when a homeowner is looking to replace their windows and doors.
It is a key part of every growth strategy, and this is why:
Two-way
Social media allows you to reach a big audience while giving you the opportunity to connect on a one-to-one basis with individual customers.
Having a social media presence and showcasing who you are, what you do, and what you stand for can build a loyal base of customers. It is, essentially, a modern-day version of word of mouth. After all, who best to recommend you than your own happy customers?
Timely
Targeting your audience has never been easier with social media; you can make sure you are in front of your audience at the right stage of the decision process. The positive comments and reviews from your customers will also help build your reputation and reassure potential customers of your skills and reliability.
Insight
Data is king and when used in the right way the insight you can gain from analytics is powerful. It can help you to understand your audiences and what they are buying / what they want.
Using insight also empowers you to amend your marketing approach or adapt your portfolio to suit customer trends. Being able to track traffic to your website, or the performance of an email campaign can better inform your future strategy, allowing you to work out what is working, what can be improved, and what can be parked.
Presence
If you’re not already online or feel like you’re just testing the water, finding the right approach and managing it effectively can feel daunting.
Glazerite can help you build your online presence, including a dynamic, branded website and social media channels that will boost brand awareness. We can help you build a new online presence or enhance your current one using our tools, tips, and ready-made content to highlight your portfolio, your previous installations, and your customer service.
The industry is competitive and there is no doubt that every business will have to work harder for leads and new business going forward. Glazerite can put you on a level playing field with your local and even national competition – even those with big budgets and in-house marketing resources at their disposal.
The good news is that today’s homeowners generally want to work with trusty local businesses and seize on recommendations via the likes of Facebook. The next logical step for them is to check out your online presence and customer reviews.
Working with us gives you access to marketing specialists who can help you be part of that online conversation and boost your profile – digitally and on your doorstep.
